Link building is a critical component of any SEO strategy. It helps boost your search engine rankings, and it can also act as a tool to foster collaboration with other businesses online.
But it can be tricky to track backlinks at scale, especially when they come from sites that don’t have a contact page. That’s where tools like Hunter come in handy.
Broken Link Checker
Broken links on your website are bad for your site’s reputation and search engine rankings. Users expect to be able to reach useful content from your site, but when they encounter a 404 error page or an outdated link, they get frustrated and leave.
Luckily, there are tools available that can help you detect and fix broken links on your site. These tools will scan your website for any broken links and highlight them, allowing you to edit, remove or replace them.
WP Broken Link Checker is a free plugin that continuously scans your WordPress site for broken URLs. It allows you to specify which parts of your site it wants to scan, and you can set different rules for each scan.
Another option is to use a tool like Integrity Plus. This Mac desktop application allows you to crawl your site and find all links that are broken or corrupted.
It comes with several options for checking your site’s links, including transferring data, verifying links, handling multiple sites and much more. It also provides detailed reports and summaries for each link it finds, so you can quickly spot high-traffic areas that need repair. You can even customize how deep into your site you want Integrity to crawl, enabling you to make the process of fixing your external links easier and more thorough.
Seznam Integrations
Using Seznam integrations to improve your link building can make all the difference. Not only will they help you to find and fix broken links, but they can also give you access to a wealth of information about your target audience.
For example, Seznam’s native AdWords equivalent Sklik can put an ad in front of as many users as Google, and it’s the main reason why so many Czech online advertisers use Seznam for their advertising. The fact that Seznam is able to do this while Google is still dominant in the Czech Republic shows just how well it has understood and exploited a niche market of local internet users.
As a result, it has been able to dominate the local search, email, mapping and news markets in the Czech Republic. This is a remarkable feat in a country where there’s no censorship and where Google has struggled to gain ground.
Seznam’s success has been built on innovation. It started life as a curated collection of links in the Czech language and quickly developed into a full fledged search engine that also offered a wide range of other services.
When it came to finding a device detection supplier for its search platform, Seznam’s team needed to ensure that the solution was easy to integrate with their existing infrastructure and that it delivered the accuracy, performance and technology they were looking for. They evaluated all the top device detection vendors and compared them against their specific requirements, including device coverage and frequency of updates. Ultimately, Seznam chose 51Degrees for their enterprise device detection solution, which provided them with accurate and detailed data about their target audience on any device.
XML Sitemap Tools
XML Sitemap Tools are designed to communicate directly with search engines, letting them know of any new or updated content. Typically, these tools are free for websites with less than 500 pages.
If you have more than that, you will need to buy a license. They are very popular and will help you create a downloadable XML sitemap for your website.
These sitemap generators will also tell you the status of your website’s links. For example, if there are any broken links or redirects that need to be fixed, they will show you these issues.
A good XML sitemap will help you identify your most important pages, which should be indexed and crawled quickly. You can add a priority tag to these pages, which will point at them in search engine results.
When submitting your XML sitemap, you can also include a no-index tag to exclude certain pages from Google’s index. This is a good way to save your crawl budget and ensure that Google only sees the pages that you want it to.
Another XML Sitemap tool is the group buy seo tools Spider from Screaming Frog, which will crawl your site’s URLs for XML sitemap generation. They have a free version of the tool for up to 500 pages, and a premium version which removes the crawl limit.